baiq
Branding, Communication, Identity, Naming
baiq proposes a new relationship between people and urban space, starting from a question: how can movement transform the experience of living in the city? The brand develops electric bicycles and self-propelled vehicles that introduce a different rhythm into everyday life—one in which moving around can create new relationships with the neighborhood, invite people to inhabit time and space differently, and make travel part of the everyday experience. We developed the naming, branding, visual identity, brand applications across the products, and initial communication support. The visual language accompanies this dynamism: a graphic system in constant circulation, building an accessible, future-facing language capable of activating new urban rhythms and making the city turn in a different way.
Ateliês do Rio enters the creative spaces of ten artists from different practices and generations. Photographs by Vicente de Mello and interviews by João Vergara reveal the studio as a living archive, a laboratory, and an extension of each work.
We led Trama’s rebranding process, reaffirming the brand as a creative studio dedicated to the home and the beauty of everyday life. We developed a broader, more sensitive visual identity, accompanied by photography and audiovisual production that foreground the quality of the materials and the wisdom of craft.
Created by cinematographer Nicholas Bluff, Bluff Bounce develops reflectors for more natural lighting. We developed a precise, restrained graphic system inspired by the sensibility of someone who understands that lighting is also about choosing how to look.
ICCI strengthens public debate on climate, democracy, and justice, working so that good ideas can lead to good conversations—and good conversations can help build a better country. We developed a visual and verbal identity that translates this vision into a graphic system designed to clarify complex topics while combining precision with institutional presence in contemporary, accessible communication.
