baiq
Branding, Communication, Identity, Naming
baiq proposes a new relationship between people and urban space, starting from a question: how can movement transform the experience of living in the city? The brand develops electric bicycles and self-propelled vehicles that introduce a different rhythm into everyday life—one in which moving around can create new relationships with the neighborhood, invite people to inhabit time and space differently, and make travel part of the everyday experience. We developed the naming, branding, visual identity, brand applications across the products, and initial communication support. The visual language accompanies this dynamism: a graphic system in constant circulation, building an accessible, future-facing language capable of activating new urban rhythms and making the city turn in a different way.
Festival Teal Brasil brings together networks, practices, and inspiration to imagine more whole organizations. Like teal thinking itself, its shifting identity reflects an evolving field and is organized in layers: graphics overlap, shift in relation to one another, and produce ever-changing configurations, while content remains at the center.
Behind a historic façade, Casa Camolese brings together a restaurant, craft brewery, cocktail bar, delicatessen, and music. Its identity connects the Italian graphic tradition with the atmosphere of a house in Rio.
Bauh is an original furniture studio that creates pieces from reclaimed wood. Produced in limited editions, its furniture is defined by close attention to materials and detail. We developed its visual identity, creating a sober, contemporary graphic system that supports the brand’s communication without competing with the material’s singular character.
Play is an open-access arts festival that approaches childhood and youth in a diverse, participatory way. By bringing education, culture, and the city closer together, it recognizes children and young people as agents of new ways of learning and occupying space.
