Camolese
Branding, Content, Digital, Identity, Strategy
Casa Camolese brings together different ways of experiencing the city at a single address. Behind a heritage-listed façade, a restaurant, craft brewery, high-end cocktail bar, delicatessen, and music program coexist. We worked with Casa Camolese from the very beginning, when there was nothing but the site. Over four years, we were involved in building the entire brand experience: from branding and visual identity to plates, glasses, uniforms, stationery, and the space’s communication. The identity combines the house’s Rio atmosphere with the imagery of vintage Italian beverage labels, vermouths, aperitifs, and classic bars, where design—like the drinks themselves—carries a whole tradition. The result is a distinctive, balanced language: a system inspired by the Italian graphic tradition but created for an essentially Rio setting.
FORMS brings culture, science, education, and activism together to co-create experiences and rehearse possible futures. Collaboration and collective intelligence generate sounds, colors, materials, and forms for an identity in continuous construction, capable of evolving in dialogue with each experience.
Encruzilhadas: We Believe in Street Corners brought together seven sound offerings by 29 Brazilian artists. To visually translate the exhibition’s concept, we created a symbolic universe of images directly or indirectly connected to the orixá, bringing this entire crossroads together in a single place: the now.
Boiler is a fitness-equipment brand known for its high-performance jump ropes. Based on a new creative direction, we developed a more distinctive visual language for the brand, presenting Boiler as part of an active, urban, and contemporary lifestyle—a presence capable of bridging performance and lifestyle.
Clarice Lispector’s website at Instituto Moreira Salles offers two paths: one freer and more unpredictable, inviting visitors to explore the work through discoveries and detours, and another more direct. Manuscripts, letters, and documents from the archive reveal different readings and ways of (re)encountering Clarice.
