Simplexidade
Identity
Simplexidade is a complexity-management consultancy that begins with a simple distinction: complex is not the same as complicated. Complex systems can emerge from simple interactions between their components, producing behaviors that none of them would display alone. Rather than offering rigid formulas, the consultancy works with mental models and evolutionary processes to help organizations observe relationships, recognize patterns, and act in uncertain contexts. The simplicity we sought does not diminish the world; it creates clarity from which to glimpse it and exist within it. The tension between the organic and the digital runs through the entire visual language, revealing the power of connections when they are integrated.
Leston investigates the relationships between sound, image, code, and permanence. In dialogue with his research, we developed a visual identity and website that bring the system to the foreground. There is an interval in the gap between error, the blue screen, and code, and it is within this unstable space, between control and failure, that the project comes to life.
FORMS brings culture, science, education, and activism together to co-create experiences and rehearse possible futures. Collaboration and collective intelligence generate sounds, colors, materials, and forms for an identity in continuous construction, capable of evolving in dialogue with each experience.
With more than one hundred works from the MNBA collection, Pretagonismos places Black artists at the center of Brazilian art history. Design and architecture work as a single reading structure: artworks, names, and stories gain presence so that another panorama of Brazilian art can emerge—broader, more critical, and, above all, necessary.
Boiler is a fitness-equipment brand known for its high-performance jump ropes. Based on a new creative direction, we developed a more distinctive visual language for the brand, presenting Boiler as part of an active, urban, and contemporary lifestyle—a presence capable of bridging performance and lifestyle.
