Simplexidade
Identity
Simplexidade is a complexity-management consultancy that begins with a simple distinction: complex is not the same as complicated. Complex systems can emerge from simple interactions between their components, producing behaviors that none of them would display alone. Rather than offering rigid formulas, the consultancy works with mental models and evolutionary processes to help organizations observe relationships, recognize patterns, and act in uncertain contexts. The simplicity we sought does not diminish the world; it creates clarity from which to glimpse it and exist within it. The tension between the organic and the digital runs through the entire visual language, revealing the power of connections when they are integrated.
Play is an open-access arts festival that approaches childhood and youth in a diverse, participatory way. By bringing education, culture, and the city closer together, it recognizes children and young people as agents of new ways of learning and occupying space.
We led Trama’s rebranding process, reaffirming the brand as a creative studio dedicated to the home and the beauty of everyday life. We developed a broader, more sensitive visual identity, accompanied by photography and audiovisual production that foreground the quality of the materials and the wisdom of craft.
Boiler is a fitness-equipment brand known for its high-performance jump ropes. Based on a new creative direction, we developed a more distinctive visual language for the brand, presenting Boiler as part of an active, urban, and contemporary lifestyle—a presence capable of bridging performance and lifestyle.
FORMS brings culture, science, education, and activism together to co-create experiences and rehearse possible futures. Collaboration and collective intelligence generate sounds, colors, materials, and forms for an identity in continuous construction, capable of evolving in dialogue with each experience.
