Trama Casa
Branding, Identity, Photography, Print, Strategy, Video, Website
We led Trama’s rebranding process, reaffirming the brand as a creative studio dedicated to the home and the beauty of everyday life. We developed a broader, more sensitive visual identity, accompanied by photography and audiovisual production that foreground the quality of the materials, the artisans’ role, and the quiet strength of processes carried out by hand—and, more often than not, by many hands. The language was built to reveal the time and care behind each process through a more open visual system, a more elegant, earthy palette, and an art direction that lets the material take center stage.
By Chance is a platform-artwork created to generate combinations and sets from keywords randomly drawn from collections created or curated by the artist. Like dice cast in a game of chance, these words follow specific instructions and reveal unexpected connections, opening paths for creative processes across different fields—from visual arts to education, music to literature.
Led by IMPA, Impa Tech is a college dedicated to applied mathematics. Its identity balances two temporalities: the solidity of an institution born with a classical vocation and the openness of a future-facing digital modernism.
Childhood is not preparation for life; it is life itself unfolding. With this in mind, we worked with Espaço Envolvimento on a careful rebranding process, moving through conceptual and strategic stages and arriving at a visual expression that reflects the school’s new moment.
With more than one hundred works from the MNBA collection, Pretagonismos places Black artists at the center of Brazilian art history. Design and architecture work as a single reading structure: artworks, names, and stories gain presence so that another panorama of Brazilian art can emerge—broader, more critical, and, above all, necessary.
