Trama Casa
Branding, Identity, Photography, Print, Strategy, Video, Website
We led Trama’s rebranding process, reaffirming the brand as a creative studio dedicated to the home and the beauty of everyday life. We developed a broader, more sensitive visual identity, accompanied by photography and audiovisual production that foreground the quality of the materials, the artisans’ role, and the quiet strength of processes carried out by hand—and, more often than not, by many hands. The language was built to reveal the time and care behind each process through a more open visual system, a more elegant, earthy palette, and an art direction that lets the material take center stage.
Encruzilhadas: We Believe in Street Corners brought together seven sound offerings by 29 Brazilian artists. To visually translate the exhibition’s concept, we created a symbolic universe of images directly or indirectly connected to the orixá, bringing this entire crossroads together in a single place: the now.
Created by RADDAR for the Chicago Architecture Biennial, Our Second Skin transforms more than 2,200 pieces of glass-manufacturing waste into a translucent skin. We developed the project’s visual identity and poster, seeking to graphically represent this relationship between transparency, opacity, surface, architecture, and transformation.
Behind a historic façade, Casa Camolese brings together a restaurant, craft brewery, cocktail bar, delicatessen, and music. Its identity connects the Italian graphic tradition with the atmosphere of a house in Rio.
With more than one hundred works from the MNBA collection, Pretagonismos places Black artists at the center of Brazilian art history. Design and architecture work as a single reading structure: artworks, names, and stories gain presence so that another panorama of Brazilian art can emerge—broader, more critical, and, above all, necessary.
