Impa Tech
Identity
Impa Tech is a Brazilian college dedicated exclusively to teaching applied mathematics, led by IMPA, the Institute for Pure and Applied Mathematics. The institution was created to educate people capable of turning abstract reasoning into solutions for concrete problems, bringing academic excellence and social impact closer together. Its identity balances two temporalities: the solidity of an institution born with a classical vocation and the openness of a future-facing digital modernism. Mathematical thinking serves as the organizing principle throughout. Rather than illustrating mathematics, the identity incorporates its principles—repetition, variation, proportion, and organization—balancing academic rigor and technological culture without sacrificing clarity.
Leston investigates the relationships between sound, image, code, and permanence. In dialogue with his research, we developed a visual identity and website that bring the system to the foreground. There is an interval in the gap between error, the blue screen, and code, and it is within this unstable space, between control and failure, that the project comes to life.
At Mirá, ancestral Japanese techniques, natural fermentation, and Brazilian ingredients turn bread into a territory of research and memory. It is an independent bakery built between tradition, discovery, time, and care.
We led Trama’s rebranding process, reaffirming the brand as a creative studio dedicated to the home and the beauty of everyday life. We developed a broader, more sensitive visual identity, accompanied by photography and audiovisual production that foreground the quality of the materials and the wisdom of craft.
Simplexidade helps organizations operate in complex contexts without confusing complexity with complication. We applied this approach to the visual identity through graphics that explore the organic–digital duality and build on the idea of the power of relationships when integrated.
