baiq
Branding, Communication, Identity, Naming
baiq proposes a new relationship between people and urban space, starting from a question: how can movement transform the experience of living in the city? The brand develops electric bicycles and self-propelled vehicles that introduce a different rhythm into everyday life—one in which moving around can create new relationships with the neighborhood, invite people to inhabit time and space differently, and make travel part of the everyday experience. We developed the naming, branding, visual identity, brand applications across the products, and initial communication support. The visual language accompanies this dynamism: a graphic system in constant circulation, building an accessible, future-facing language capable of activating new urban rhythms and making the city turn in a different way.
Play is an open-access arts festival that approaches childhood and youth in a diverse, participatory way. By bringing education, culture, and the city closer together, it recognizes children and young people as agents of new ways of learning and occupying space.
Led by IMPA, Impa Tech is a college dedicated to applied mathematics. Its identity balances two temporalities: the solidity of an institution born with a classical vocation and the openness of a future-facing digital modernism.
Boiler is a fitness-equipment brand known for its high-performance jump ropes. Based on a new creative direction, we developed a more distinctive visual language for the brand, presenting Boiler as part of an active, urban, and contemporary lifestyle—a presence capable of bridging performance and lifestyle.
Maracanã Media produces original and documentary narratives about high-performance athletes. With a strong visual impact and a Brazilian perspective on sport, it reveals the stories, tensions, and desires that exist beyond the result.
