Clarice Lispector, IMS
Content, Editorial, Identity, Website
On Dec 10, 2020, Clarice Lispector would have turned 100. To mark the occasion, Instituto Moreira Salles renewed the website dedicated to the writer, expanding the ways people can access her universe. The project proposes two modes of navigation: one freer and more unpredictable, inviting visitors to explore the work through discoveries and detours; and another more direct, for those who want to consult the archive. Rare manuscripts of works such as “The Hour of the Star” and “A Breath of Life,” letters sent to major names in Brazilian literature, and other documents from the Clarice Lispector Archive appear throughout the experience as part of a body of work that remains open to new readings. Between archive and vertigo, the site brings together different ways of (re)encountering Clarice.
Bauh is an original furniture studio that creates pieces from reclaimed wood. Produced in limited editions, its furniture is defined by close attention to materials and detail. We developed its visual identity, creating a sober, contemporary graphic system that supports the brand’s communication without competing with the material’s singular character.
Simplexidade helps organizations operate in complex contexts without confusing complexity with complication. We applied this approach to the visual identity through graphics that explore the organic–digital duality and build on the idea of the power of relationships when integrated.
With electric bicycles and self-propelled vehicles, baiq turns getting around into a more fluid, intelligent, conscious, and free experience. We developed the naming, branding, visual identity, brand applications across the products, and initial communication support, all of which carry this idea of movement forward.
Led by IMPA, Impa Tech is a college dedicated to applied mathematics. Its identity balances two temporalities: the solidity of an institution born with a classical vocation and the openness of a future-facing digital modernism.
