Boiler
Branding, Communication, Identity, Website
Boiler is a Brazilian fitness-equipment brand best known for its high-performance jump ropes. And because nothing should stand still—not even Boiler—we led a rebranding process based on a new creative direction, repositioning its visual expression and expanding the brand’s communication possibilities. The new identity brings sport, fashion, and urban culture closer together, positioning Boiler as part of a more active lifestyle: a more distinctive, urban, and contemporary brand presence capable of bridging performance and lifestyle.
Clarice Lispector’s website at Instituto Moreira Salles offers two paths: one freer and more unpredictable, inviting visitors to explore the work through discoveries and detours, and another more direct. Manuscripts, letters, and documents from the archive reveal different readings and ways of (re)encountering Clarice.
Between São Paulo’s Historic Center and the Serra da Mantiqueira, Instituto Alto connects art, science, ecology, and territory. It is a cultural organization open to different forms of knowledge, supported by a flexible system designed to embrace the institute’s diverse initiatives and create connections across territories and languages.
Maracanã Media produces original and documentary narratives about high-performance athletes. With a strong visual impact and a Brazilian perspective on sport, it reveals the stories, tensions, and desires that exist beyond the result.
Led by IMPA, Impa Tech is a college dedicated to applied mathematics. Its identity balances two temporalities: the solidity of an institution born with a classical vocation and the openness of a future-facing digital modernism.
