Boiler
Branding, Communication, Identity, Website
Boiler is a Brazilian fitness-equipment brand best known for its high-performance jump ropes. And because nothing should stand still—not even Boiler—we led a rebranding process based on a new creative direction, repositioning its visual expression and expanding the brand’s communication possibilities. The new identity brings sport, fashion, and urban culture closer together, positioning Boiler as part of a more active lifestyle: a more distinctive, urban, and contemporary brand presence capable of bridging performance and lifestyle.
Ateliês do Rio enters the creative spaces of ten artists from different practices and generations. Photographs by Vicente de Mello and interviews by João Vergara reveal the studio as a living archive, a laboratory, and an extension of each work.
Pacto Visual 5 brings four international artists and four Brazilian artists together through nominations and interviews. The book investigates affinities, tensions, and ties to Brazil, turning another person’s gaze into a pact for new forms of closeness and possibility.
Toriba brings together research, culture, education, and social innovation to imagine possible futures. It is a meeting place for people and narratives that understands collective imagination as a tool for transforming the present. For the project, we developed a new visual identity, a website, and a manifesto film that express this continuum.
Led by IMPA, Impa Tech is a college dedicated to applied mathematics. Its identity balances two temporalities: the solidity of an institution born with a classical vocation and the openness of a future-facing digital modernism.
