Maracanã Media
Animation, Identity
Maracanã Media produces audiovisual narratives rooted in sport. In a country where sport mobilizes a shared imagination, the studio turns performance into narrative and brings audiences closer to the stories behind each journey. Its original and documentary content follows high-performance athletes to reveal what comes before the result: discipline, preparation, desire, pressure, and everything that does not appear on television. The name draws on this shared imagination around Brazilian sport, while the visual identity translates the same intensity through a high-impact graphic system and a typographic presence designed to keep pace with this world and compete for attention in the digital environment.
With electric bicycles and self-propelled vehicles, baiq turns getting around into a more fluid, intelligent, conscious, and free experience. We developed the naming, branding, visual identity, brand applications across the products, and initial communication support, all of which carry this idea of movement forward.
Botton turns small habits into possible paths toward well-being. It is a brand that brings health, affection, and awareness together to care for oneself, for others, and for the planet without resorting to promises of immediate change.
By Chance is a platform-artwork created to generate combinations and sets from keywords randomly drawn from collections created or curated by the artist. Like dice cast in a game of chance, these words follow specific instructions and reveal unexpected connections, opening paths for creative processes across different fields—from visual arts to education, music to literature.
Leston investigates the relationships between sound, image, code, and permanence. In dialogue with his research, we developed a visual identity and website that bring the system to the foreground. There is an interval in the gap between error, the blue screen, and code, and it is within this unstable space, between control and failure, that the project comes to life.
