Maracanã Media
Animation, Identity
Maracanã Media produces audiovisual narratives rooted in sport. In a country where sport mobilizes a shared imagination, the studio turns performance into narrative and brings audiences closer to the stories behind each journey. Its original and documentary content follows high-performance athletes to reveal what comes before the result: discipline, preparation, desire, pressure, and everything that does not appear on television. The name draws on this shared imagination around Brazilian sport, while the visual identity translates the same intensity through a high-impact graphic system and a typographic presence designed to keep pace with this world and compete for attention in the digital environment.
By Chance is a platform-artwork created to generate combinations and sets from keywords randomly drawn from collections created or curated by the artist. Like dice cast in a game of chance, these words follow specific instructions and reveal unexpected connections, opening paths for creative processes across different fields—from visual arts to education, music to literature.
At Mirá, ancestral Japanese techniques, natural fermentation, and Brazilian ingredients turn bread into a territory of research and memory. It is an independent bakery built between tradition, discovery, time, and care.
Between São Paulo’s Historic Center and the Serra da Mantiqueira, Instituto Alto connects art, science, ecology, and territory. It is a cultural organization open to different forms of knowledge, supported by a flexible system designed to embrace the institute’s diverse initiatives and create connections across territories and languages.
Bauh is an original furniture studio that creates pieces from reclaimed wood. Produced in limited editions, its furniture is defined by close attention to materials and detail. We developed its visual identity, creating a sober, contemporary graphic system that supports the brand’s communication without competing with the material’s singular character.
