Mirá 創作パン屋
Branding, Identity, Packaging, Print, Spatial design
↗ Latin American Awards 2025
↗ Best of Behance
↗ The Brand Identity
↗ Pangram Pangram
Mirá is an independent bakery. Drawing on ancestral Japanese techniques and Brazilian ingredients, the project turns bread into a territory for experimentation and culture. We developed a visual identity built between tradition and discovery, bringing Japanese and Brazilian references closer together without resorting to literal interpretations. The system respects the time each process requires, values manual work, and reveals a sensitive way of approaching gastronomy while honoring memory and craftsmanship. This thinking unfolds through a graphic language composed of organic, fluid, and unrepeatable forms. Like a loaf of bread that is never exactly the same even when made from the same recipe, the identity celebrates the singularity of each process.
We led Trama’s rebranding process, reaffirming the brand as a creative studio dedicated to the home and the beauty of everyday life. We developed a broader, more sensitive visual identity, accompanied by photography and audiovisual production that foreground the quality of the materials and the wisdom of craft.
Pacto Visual 5 brings four international artists and four Brazilian artists together through nominations and interviews. The book investigates affinities, tensions, and ties to Brazil, turning another person’s gaze into a pact for new forms of closeness and possibility.
Boiler is a fitness-equipment brand known for its high-performance jump ropes. Based on a new creative direction, we developed a more distinctive visual language for the brand, presenting Boiler as part of an active, urban, and contemporary lifestyle—a presence capable of bridging performance and lifestyle.
Created by cinematographer Nicholas Bluff, Bluff Bounce develops reflectors for more natural lighting. We developed a precise, restrained graphic system inspired by the sensibility of someone who understands that lighting is also about choosing how to look.
