Carmen Portinho
Editorial, Exhibition Design, Identity
An engineer, urban planner, feminist, and decisive figure in the history of MAM Rio, Carmen Portinho dedicated her life to designing a fairer country through culture, technology, and social emancipation. The exhibition brings together works that reflect her involvement in social housing, the feminist movement, and arts education, while also revealing her fundamental role in building the museum itself. In dialogue with the exhibition design by Juliana Sicuro and Gávea Arquitetura, the show presents a trajectory that pushed against professional and political boundaries, reaffirming the continued relevance of a woman who made the act of designing both a cause and an effect of transformation.
Zamunda is an audiovisual studio in São Paulo that produces sound-led content and contemporary narratives. We developed an identity that moves through São Paulo’s urban landscape, vernacular design, high contrast, a vibrant palette, and the electricity of the city streets.
Toriba brings together research, culture, education, and social innovation to imagine possible futures. It is a meeting place for people and narratives that understands collective imagination as a tool for transforming the present. For the project, we developed a new visual identity, a website, and a manifesto film that express this continuum.
FORMS brings culture, science, education, and activism together to co-create experiences and rehearse possible futures. Collaboration and collective intelligence generate sounds, colors, materials, and forms for an identity in continuous construction, capable of evolving in dialogue with each experience.
Created by cinematographer Nicholas Bluff, Bluff Bounce develops reflectors for more natural lighting. We developed a precise, restrained graphic system inspired by the sensibility of someone who understands that lighting is also about choosing how to look.
