Cuba, Ficción y Fantasia
Editorial, Exhibition Design, Identity, Print
Featuring works by some of Cuba’s most important contemporary artists—including Ana Mendieta, Iván and Yoan Capote, José Bedia, Juan Carlos Alom, Los Carpinteros, Marta María Pérez Bravo, Tania Bruguera, and Tonel—Cuba: Ficción y Fantasía spans more than three decades of the country’s artistic production. Bringing together different generations, languages, and perspectives, the exhibition addresses recurring themes in the Cuban experience, including mystery, religion, mysticism, repression, and political struggle. Across photography, video, installation, painting, sculpture, and performance, the works reveal how fiction and fantasy can become tools for interpreting a reality shaped by political tensions and social transformations. Without proposing a single or definitive reading, the exhibition builds a multifaceted panorama of Cuban art in which imagination, spirituality, humor, and criticism mingle as forms of resistance and reinvention.
Boiler is a fitness-equipment brand known for its high-performance jump ropes. Based on a new creative direction, we developed a more distinctive visual language for the brand, presenting Boiler as part of an active, urban, and contemporary lifestyle—a presence capable of bridging performance and lifestyle.
Childhood is not preparation for life; it is life itself unfolding. With this in mind, we worked with Espaço Envolvimento on a careful rebranding process, moving through conceptual and strategic stages and arriving at a visual expression that reflects the school’s new moment.
Simplexidade helps organizations operate in complex contexts without confusing complexity with complication. We applied this approach to the visual identity through graphics that explore the organic–digital duality and build on the idea of the power of relationships when integrated.
Created by cinematographer Nicholas Bluff, Bluff Bounce develops reflectors for more natural lighting. We developed a precise, restrained graphic system inspired by the sensibility of someone who understands that lighting is also about choosing how to look.
