Bluff Bounce
Identity
Bluff Bounce is a São Paulo brand that develops light reflectors—known in the audiovisual industry as butterfly rags—in pursuit of more natural lighting. Created by Danish cinematographer Nicholas Bluff, the brand grew out of on-set practice and close attention to the nuances that make an image breathe. Different surfaces transform the way light touches skin, spreads, and shapes the atmosphere of a scene, and Bluff turns a supporting piece of equipment into a true instrument of revelation. We developed a visual identity guided by the same sensibility: a precise, restrained graphic system inspired by someone who understands that lighting is also about choosing how to look.
We led Trama’s rebranding process, reaffirming the brand as a creative studio dedicated to the home and the beauty of everyday life. We developed a broader, more sensitive visual identity, accompanied by photography and audiovisual production that foreground the quality of the materials and the wisdom of craft.
Ateliês do Rio enters the creative spaces of ten artists from different practices and generations. Photographs by Vicente de Mello and interviews by João Vergara reveal the studio as a living archive, a laboratory, and an extension of each work.
Zamunda is an audiovisual studio in São Paulo that produces sound-led content and contemporary narratives. We developed an identity that moves through São Paulo’s urban landscape, vernacular design, high contrast, a vibrant palette, and the electricity of the city streets.
By Chance is a platform-artwork created to generate combinations and sets from keywords randomly drawn from collections created or curated by the artist. Like dice cast in a game of chance, these words follow specific instructions and reveal unexpected connections, opening paths for creative processes across different fields—from visual arts to education, music to literature.
