Bluff Bounce
Identity
Bluff Bounce is a São Paulo brand that develops light reflectors—known in the audiovisual industry as butterfly rags—in pursuit of more natural lighting. Created by Danish cinematographer Nicholas Bluff, the brand grew out of on-set practice and close attention to the nuances that make an image breathe. Different surfaces transform the way light touches skin, spreads, and shapes the atmosphere of a scene, and Bluff turns a supporting piece of equipment into a true instrument of revelation. We developed a visual identity guided by the same sensibility: a precise, restrained graphic system inspired by someone who understands that lighting is also about choosing how to look.
FORMS brings culture, science, education, and activism together to co-create experiences and rehearse possible futures. Collaboration and collective intelligence generate sounds, colors, materials, and forms for an identity in continuous construction, capable of evolving in dialogue with each experience.
Planetary Embassy imagines a form of diplomacy between humans, nature, and other living forces. In Belém, New York, Tokyo, and other territories, art, science, technology, and Indigenous knowledge came together in a space for listening, guided by patterns generated from natural sounds.
By Chance is a platform-artwork created to generate combinations and sets from keywords randomly drawn from collections created or curated by the artist. Like dice cast in a game of chance, these words follow specific instructions and reveal unexpected connections, opening paths for creative processes across different fields—from visual arts to education, music to literature.
“I think you should dream the earth, because it has a heart and breathes.” The sentence that opens the book also opens the editorial project, guiding an open visual identity that breathes, welcomes, and warms. Terra Sem Males connects the Guarani myth of a life without suffering with the work of ten artists. Written by João Vergara, the book weaves together art, history, and imagination to ask how we might live better on an imperfect earth.
