Bluff Bounce
Identity
Bluff Bounce is a São Paulo brand that develops light reflectors—known in the audiovisual industry as butterfly rags—in pursuit of more natural lighting. Created by Danish cinematographer Nicholas Bluff, the brand grew out of on-set practice and close attention to the nuances that make an image breathe. Different surfaces transform the way light touches skin, spreads, and shapes the atmosphere of a scene, and Bluff turns a supporting piece of equipment into a true instrument of revelation. We developed a visual identity guided by the same sensibility: a precise, restrained graphic system inspired by someone who understands that lighting is also about choosing how to look.
An engineer, urban planner, feminist, and key figure in the making of MAM Rio, Carmen Portinho made the act of designing an instrument of social transformation. The exhibition tells her story and brings together works that reveal the breadth of her thinking.
Between São Paulo’s Historic Center and the Serra da Mantiqueira, Instituto Alto connects art, science, ecology, and territory. It is a cultural organization open to different forms of knowledge, supported by a flexible system designed to embrace the institute’s diverse initiatives and create connections across territories and languages.
Created by RADDAR for the Chicago Architecture Biennial, Our Second Skin transforms more than 2,200 pieces of glass-manufacturing waste into a translucent skin. We developed the project’s visual identity and poster, seeking to graphically represent this relationship between transparency, opacity, surface, architecture, and transformation.
ICCI strengthens public debate on climate, democracy, and justice, working so that good ideas can lead to good conversations—and good conversations can help build a better country. We developed a visual and verbal identity that translates this vision into a graphic system designed to clarify complex topics while combining precision with institutional presence in contemporary, accessible communication.
