Boiler
Branding, Communication, Identity, Website
Boiler is a Brazilian fitness-equipment brand best known for its high-performance jump ropes. And because nothing should stand still—not even Boiler—we led a rebranding process based on a new creative direction, repositioning its visual expression and expanding the brand’s communication possibilities. The new identity brings sport, fashion, and urban culture closer together, positioning Boiler as part of a more active lifestyle: a more distinctive, urban, and contemporary brand presence capable of bridging performance and lifestyle.
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Maracanã Media produces original and documentary narratives about high-performance athletes. With a strong visual impact and a Brazilian perspective on sport, it reveals the stories, tensions, and desires that exist beyond the result.
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