Botton
Branding, Digital, Identity, Photography, Strategy, Video
Botton believes in the power of small habits to cultivate well-being and healthier living. The brand begins with the idea that care happens in everyday life: in possible choices, repeated gestures, and practices that become part of life over time. Rather than promising immediate and unrealistic transformations, Botton values continuous, accessible processes that bring health, affection, and awareness together in caring for oneself, for others, and for the planet. We developed its visual identity and content around a language that balances information and closeness, giving form to an idea of health that is less rigid, more human, and more dynamic. Botton is about the vastness of the minimal and what lies within reach: small actions sustained over time, capable of producing greater change.
Zamunda is an audiovisual studio in São Paulo that produces sound-led content and contemporary narratives. We developed an identity that moves through São Paulo’s urban landscape, vernacular design, high contrast, a vibrant palette, and the electricity of the city streets.
Toriba brings together research, culture, education, and social innovation to imagine possible futures. It is a meeting place for people and narratives that understands collective imagination as a tool for transforming the present. For the project, we developed a new visual identity, a website, and a manifesto film that express this continuum.
Encruzilhadas: We Believe in Street Corners brought together seven sound offerings by 29 Brazilian artists. To visually translate the exhibition’s concept, we created a symbolic universe of images directly or indirectly connected to the orixá, bringing this entire crossroads together in a single place: the now.
With more than one hundred works from the MNBA collection, Pretagonismos places Black artists at the center of Brazilian art history. Design and architecture work as a single reading structure: artworks, names, and stories gain presence so that another panorama of Brazilian art can emerge—broader, more critical, and, above all, necessary.
