Trama Casa
Branding, Identity, Photography, Print, Strategy, Video, Website
We led Trama’s rebranding process, reaffirming the brand as a creative studio dedicated to the home and the beauty of everyday life. We developed a broader, more sensitive visual identity, accompanied by photography and audiovisual production that foreground the quality of the materials, the artisans’ role, and the quiet strength of processes carried out by hand—and, more often than not, by many hands. The language was built to reveal the time and care behind each process through a more open visual system, a more elegant, earthy palette, and an art direction that lets the material take center stage.
An engineer, urban planner, feminist, and key figure in the making of MAM Rio, Carmen Portinho made the act of designing an instrument of social transformation. The exhibition tells her story and brings together works that reveal the breadth of her thinking.
Botton turns small habits into possible paths toward well-being. It is a brand that brings health, affection, and awareness together to care for oneself, for others, and for the planet without resorting to promises of immediate change.
Zamunda is an audiovisual studio in São Paulo that produces sound-led content and contemporary narratives. We developed an identity that moves through São Paulo’s urban landscape, vernacular design, high contrast, a vibrant palette, and the electricity of the city streets.
Led by IMPA, Impa Tech is a college dedicated to applied mathematics. Its identity balances two temporalities: the solidity of an institution born with a classical vocation and the openness of a future-facing digital modernism.
