By Chance
Digital, Identity, Website
By Chance is a platform-artwork created to generate combinations from keywords randomly drawn from collections created or curated by the artist. Like dice cast in a game of chance, these words follow specific instructions and reveal unusual connections, producing combinations that shift our gaze and uncover unlikely relationships. They open paths for creative processes across different fields—from visual arts to education, music to literature. We developed the project in collaboration with artist Malvina Sammarone, building a digital experience in which chance became a creative method: a system that produces fertile detours for the imagination.
ICCI strengthens public debate on climate, democracy, and justice, working so that good ideas can lead to good conversations—and good conversations can help build a better country. We developed a visual and verbal identity that translates this vision into a graphic system designed to clarify complex topics while combining precision with institutional presence in contemporary, accessible communication.
Cuba: Ficción y Fantasía spans more than three decades of the country’s artistic production. Across different generations and languages, the exhibition reveals how imagination, spirituality, humor, and criticism become ways of reinventing Cuban reality.
Botton turns small habits into possible paths toward well-being. It is a brand that brings health, affection, and awareness together to care for oneself, for others, and for the planet without resorting to promises of immediate change.
We led Trama’s rebranding process, reaffirming the brand as a creative studio dedicated to the home and the beauty of everyday life. We developed a broader, more sensitive visual identity, accompanied by photography and audiovisual production that foreground the quality of the materials and the wisdom of craft.
