Simplexidade
Identity
Simplexidade is a complexity-management consultancy that begins with a simple distinction: complex is not the same as complicated. Complex systems can emerge from simple interactions between their components, producing behaviors that none of them would display alone. Rather than offering rigid formulas, the consultancy works with mental models and evolutionary processes to help organizations observe relationships, recognize patterns, and act in uncertain contexts. The simplicity we sought does not diminish the world; it creates clarity from which to glimpse it and exist within it. The tension between the organic and the digital runs through the entire visual language, revealing the power of connections when they are integrated.
“I think you should dream the earth, because it has a heart and breathes.” The sentence that opens the book also opens the editorial project, guiding an open visual identity that breathes, welcomes, and warms. Terra Sem Males connects the Guarani myth of a life without suffering with the work of ten artists. Written by João Vergara, the book weaves together art, history, and imagination to ask how we might live better on an imperfect earth.
Leston investigates the relationships between sound, image, code, and permanence. In dialogue with his research, we developed a visual identity and website that bring the system to the foreground. There is an interval in the gap between error, the blue screen, and code, and it is within this unstable space, between control and failure, that the project comes to life.
Pacto Visual 5 brings four international artists and four Brazilian artists together through nominations and interviews. The book investigates affinities, tensions, and ties to Brazil, turning another person’s gaze into a pact for new forms of closeness and possibility.
With electric bicycles and self-propelled vehicles, baiq turns getting around into a more fluid, intelligent, conscious, and free experience. We developed the naming, branding, visual identity, brand applications across the products, and initial communication support, all of which carry this idea of movement forward.
