Bauh
Branding, Communication, Identity
Bauh creates original furniture from reclaimed wood. Working with reclaimed wood means working with materials that have already lived other stories and choosing to honor them rather than erase them. We developed a visual identity guided by that same desire: a restrained graphic system with a sober, contemporary expression that does not compete with the pieces, but instead makes space for form and craft to remain in the foreground, allowing the wood’s age, marks, and cracks to lead the narrative.
We led Trama’s rebranding process, reaffirming the brand as a creative studio dedicated to the home and the beauty of everyday life. We developed a broader, more sensitive visual identity, accompanied by photography and audiovisual production that foreground the quality of the materials and the wisdom of craft.
With electric bicycles and self-propelled vehicles, baiq turns getting around into a more fluid, intelligent, conscious, and free experience. We developed the naming, branding, visual identity, brand applications across the products, and initial communication support, all of which carry this idea of movement forward.
Festival Teal Brasil brings together networks, practices, and inspiration to imagine more whole organizations. Like teal thinking itself, its shifting identity reflects an evolving field and is organized in layers: graphics overlap, shift in relation to one another, and produce ever-changing configurations, while content remains at the center.
Between São Paulo’s Historic Center and the Serra da Mantiqueira, Instituto Alto connects art, science, ecology, and territory. It is a cultural organization open to different forms of knowledge, supported by a flexible system designed to embrace the institute’s diverse initiatives and create connections across territories and languages.
