Maracanã Media
Animation, Identity
Maracanã Media produces audiovisual narratives rooted in sport. In a country where sport mobilizes a shared imagination, the studio turns performance into narrative and brings audiences closer to the stories behind each journey. Its original and documentary content follows high-performance athletes to reveal what comes before the result: discipline, preparation, desire, pressure, and everything that does not appear on television. The name draws on this shared imagination around Brazilian sport, while the visual identity translates the same intensity through a high-impact graphic system and a typographic presence designed to keep pace with this world and compete for attention in the digital environment.
Pacto Visual 5 brings four international artists and four Brazilian artists together through nominations and interviews. The book investigates affinities, tensions, and ties to Brazil, turning another person’s gaze into a pact for new forms of closeness and possibility.
An engineer, urban planner, feminist, and key figure in the making of MAM Rio, Carmen Portinho made the act of designing an instrument of social transformation. The exhibition tells her story and brings together works that reveal the breadth of her thinking.
Encruzilhadas: We Believe in Street Corners brought together seven sound offerings by 29 Brazilian artists. To visually translate the exhibition’s concept, we created a symbolic universe of images directly or indirectly connected to the orixá, bringing this entire crossroads together in a single place: the now.
Play is an open-access arts festival that approaches childhood and youth in a diverse, participatory way. By bringing education, culture, and the city closer together, it recognizes children and young people as agents of new ways of learning and occupying space.
