Maracanã Media
Animation, Identity
Maracanã Media produces audiovisual narratives rooted in sport. In a country where sport mobilizes a shared imagination, the studio turns performance into narrative and brings audiences closer to the stories behind each journey. Its original and documentary content follows high-performance athletes to reveal what comes before the result: discipline, preparation, desire, pressure, and everything that does not appear on television. The name draws on this shared imagination around Brazilian sport, while the visual identity translates the same intensity through a high-impact graphic system and a typographic presence designed to keep pace with this world and compete for attention in the digital environment.
Simplexidade helps organizations operate in complex contexts without confusing complexity with complication. We applied this approach to the visual identity through graphics that explore the organic–digital duality and build on the idea of the power of relationships when integrated.
Toriba brings together research, culture, education, and social innovation to imagine possible futures. It is a meeting place for people and narratives that understands collective imagination as a tool for transforming the present. For the project, we developed a new visual identity, a website, and a manifesto film that express this continuum.
At Mirá, ancestral Japanese techniques, natural fermentation, and Brazilian ingredients turn bread into a territory of research and memory. It is an independent bakery built between tradition, discovery, time, and care.
Botton turns small habits into possible paths toward well-being. It is a brand that brings health, affection, and awareness together to care for oneself, for others, and for the planet without resorting to promises of immediate change.
