Mirá 創作パン屋
Branding, Identity, Packaging, Print, Spatial design
↗ Latin American Awards 2025
↗ Best of Behance
↗ The Brand Identity
↗ Pangram Pangram
Mirá is an independent bakery. Drawing on ancestral Japanese techniques and Brazilian ingredients, the project turns bread into a territory for experimentation and culture. We developed a visual identity built between tradition and discovery, bringing Japanese and Brazilian references closer together without resorting to literal interpretations. The system respects the time each process requires, values manual work, and reveals a sensitive way of approaching gastronomy while honoring memory and craftsmanship. This thinking unfolds through a graphic language composed of organic, fluid, and unrepeatable forms. Like a loaf of bread that is never exactly the same even when made from the same recipe, the identity celebrates the singularity of each process.
“I think you should dream the earth, because it has a heart and breathes.” The sentence that opens the book also opens the editorial project, guiding an open visual identity that breathes, welcomes, and warms. Terra Sem Males connects the Guarani myth of a life without suffering with the work of ten artists. Written by João Vergara, the book weaves together art, history, and imagination to ask how we might live better on an imperfect earth.
Pacto Visual 5 brings four international artists and four Brazilian artists together through nominations and interviews. The book investigates affinities, tensions, and ties to Brazil, turning another person’s gaze into a pact for new forms of closeness and possibility.
Created by RADDAR for the Chicago Architecture Biennial, Our Second Skin transforms more than 2,200 pieces of glass-manufacturing waste into a translucent skin. We developed the project’s visual identity and poster, seeking to graphically represent this relationship between transparency, opacity, surface, architecture, and transformation.
Boiler is a fitness-equipment brand known for its high-performance jump ropes. Based on a new creative direction, we developed a more distinctive visual language for the brand, presenting Boiler as part of an active, urban, and contemporary lifestyle—a presence capable of bridging performance and lifestyle.
