Mirá 創作パン屋
Branding, Identity, Packaging, Print, Spatial design
↗ Latin American Awards 2025
↗ Best of Behance
↗ The Brand Identity
↗ Pangram Pangram
Mirá is an independent bakery. Drawing on ancestral Japanese techniques and Brazilian ingredients, the project turns bread into a territory for experimentation and culture. We developed a visual identity built between tradition and discovery, bringing Japanese and Brazilian references closer together without resorting to literal interpretations. The system respects the time each process requires, values manual work, and reveals a sensitive way of approaching gastronomy while honoring memory and craftsmanship. This thinking unfolds through a graphic language composed of organic, fluid, and unrepeatable forms. Like a loaf of bread that is never exactly the same even when made from the same recipe, the identity celebrates the singularity of each process.
Created by cinematographer Nicholas Bluff, Bluff Bounce develops reflectors for more natural lighting. We developed a precise, restrained graphic system inspired by the sensibility of someone who understands that lighting is also about choosing how to look.
Behind a historic façade, Casa Camolese brings together a restaurant, craft brewery, cocktail bar, delicatessen, and music. Its identity connects the Italian graphic tradition with the atmosphere of a house in Rio.
Festival Teal Brasil brings together networks, practices, and inspiration to imagine more whole organizations. Like teal thinking itself, its shifting identity reflects an evolving field and is organized in layers: graphics overlap, shift in relation to one another, and produce ever-changing configurations, while content remains at the center.
Simplexidade helps organizations operate in complex contexts without confusing complexity with complication. We applied this approach to the visual identity through graphics that explore the organic–digital duality and build on the idea of the power of relationships when integrated.
